The Opportunity

The Pilates-Physiotherapy Mix

Since 1998 Back In Motion® directors and staff have been building up research and hands-on experience in using Clinical Pilates (i.e. specialised application of Pilates methods for rehabilitation) to complement their physiotherapy services. The Back In Motion® Pilates Business Franchise offers you a chance to take advantage of their innovative, evidence-based approach to gaining better results for clients. Pilates will become another tool in your repertoire of solutions.

Unique Back In Motion® Clinical Pilates treatment programmes include:

• specialised copyrighted programmes for musculo-skeletal conditions
• pre- and post-natal
• golf
• post-operative patients.

There is also, of course, the specialised non-clinical exercise programmes, using the mat classes and the Pilates apparatus. These appeal to the general population, extending your potential client base significantly.

All these programmes are unique and protected by the Back In Motion® copyright. Franchisees are able to promote these as only being available at your practice in your region.

The Franchise Opportunity

Pilates has gathered huge international awareness yet is relatively young in New Zealand. Buy a Back In Motion® Pilates Business Franchise and take full advantage of its market growth.

A Back In Motion® Pilates Business Franchise provides you with the opportunity to:

• swiftly create your own fully-operating Pilates business practice
• use our established brand for your business’s benefit
• earn additional potential operating profits into the six figures
• help your practice stand out from the rest, giving you a marketing edge
• create a low-stress, lucrative business in the rapidly growing well-being market
• generate income from new markets as well as your existing client base.

A Back In Motion® Pilates Business Franchise allows you to take advantage of:

• a proven sales and marketing system
• a head office-driven marketing programme
• training by recognized and qualified professionals
• dedicated franchise resources for administrative and clinical issues
• fully documented, proven business systems that meet accreditation requirements
• a unique and extensive range of specialised Pilates treatment and exercise programmes
• a full range of specialist Pilates equipment
• specialised professional development, coaching support and business development advice.

What is a Franchise?

A franchise is a capital asset. You pay for the rights to use proven systems in a certain geographical region. As your business grows so does your capital worth. There is only a limited number of franchises in each region. In future you can sell the franchise rights.

Unlike traditional physical therapy practices, which have little market value, this gives you the opportunity to generate extra profit and build a capital asset.

Why Buy A Back In Motion® Pilates Business Franchise?

Established physiotherapy practice owners who are business-oriented will have recognised:

the reduced appeal of expanding their business in a tightly regulated health and rehabilitation industry
• the risk of relying on ACC funding in a changeable political landscape
• their profits, salaries and the wages they can afford to pay their employees do not reflect the hours of work and level of skill required to deliver their services
• sales values of clinics are low as the business is dependent on the owner’s reputation and there is no guarantee for the buyer that clients will return.

Building a business around our strong franchise brand reduces your reliance on individual employees and ACC revenues.

When we go to a well-known franchise operation such as The Body Shop or Kathmandu, we don’t care who is operating the business. We go there because the products and services are consistent and meet our expectations.

Similarly, a Back In Motion® Pilates Business Franchise has the business systems, operating processes and management checks and balances to ensure your service is consistent and meets your clients’ expectations.

Even more appealing is the return on investment. Depending on your income level and investment required, the return on your investment should be between one and three years. At worst your return on investment should be between 30-40%. Where can you find a better return?

Franchisees With the Right Stuff

We at Back In Motion® need to know that the people we select to become franchisees are the right ones. Franchisees need to be highly professional with attitudes that will reinforce and extend our values and assist in building our brand.

You need to know if this franchise opportunity is in your best interests, if it fits your future and lifestyle plans.

We have structured a selection and decision-making process to allow us to fully evaluate each other. We both want commitment with a realistic confidence of success.

Formal interviews, capability and personality assessments, reference checking, and contractual evaluations and agreements will take place before any training begins.

You get the ball rolling by requesting our Application of Interest.

(You will be required to sign a non-disclosure form to protect Back In Motion®’s copyrighted concepts.)

Your Business ... Are you Trapped?

Many practice owners are reporting increased stress and work loads mainly due to compliance requirements and staff management issues.
If you feel that you are working too hard and not getting the rewards you deserve then you may feel trapped in your business

Practice value

The sales value of clinics is low as they are dependent on the owner's reputation and there is no guarantee that patients or customers will return. Often the branding is the owner's name which removes any appeal for a potential purchaser. In some cases many owners close down their clinics.

The solution

Owning a Back In Motion® Business Franchise helps overcome these practice ownership issues. By belonging to this franchise group you reap the benefits of national marketing, branding, unique programs and continued program development, peer support and professional development.

Less Work: You will have a business that requires less physical work, meaning you will be less tired at the end of each day.

Less Stress: You reap the benefits of ongoing support and efficient business systems so you can go home earlier each day and not worry about the business.

Less Risk: It provides you with the benefits of creating additional revenue streams which means you are less at risk because you are less dependent on ACC funding.

Greater Control: You will greater control over your business and generate increased profits with minimal additional work loads.

More Holidays: This opportunity will enable you to take more holidays and reap the benefits from the many years of work you have put into your practice.

Build Value: You will build a practice with a high market value.

The Application Process

If you are interested in this opportunity please email us: admin@backinmotion.co.nz

Please include the following information:

• Practice owner/director name
• No. of FTE
• No. of part timers
• Any Pilates experience
• Clinic name
• Clinic address
• Confidential email address and phone no.
• Available space for potential Pilates studio
• Plans to expand
• Do you have access to capital to invest in a franchise or business opportunity?